Romance & Love Flowers from Your Trusted Florist Pimlico

At Florist Pimlico, creating bouquets that capture the essence of romance is our passion. Nestled near Pimlico Road and just a stroll from the iconic Tate Britain, we’ve spent years personally hand-selecting the freshest seasonal flowers for couples and admirers across Pimlico, Belgravia, and Westminster.

Whether you’re celebrating an anniversary, sending a surprise to someone special near Eccleston Square, or simply expressing your heart, our local team knows what makes love blossom. We understand that every gesture matters—so we ensure your bouquet is arranged with care, eye for detail, and genuine affection by experienced florists, right here in Pimlico.

  • Same-day delivery available until 3 PM
  • Hand-tied luxury bouquets for Pimlico, Belgravia, and Westminster
  • Easy and secure online ordering

Our same-day delivery service means your message of love arrives fresh and on time—whether to a home near Vauxhall Bridge Road or a workplace in Belgravia. As a trusted neighbourhood florist, we’re dedicated to customer happiness and proud of our local roots. Order online before 3 PM and let us deliver a bouquet they’ll remember long after the flowers bloom. Thank you for supporting Pimlico’s favourite local florist—where love lives in every petal.

Share This Guide

ROMANCE FLOWERS
A lush Florist Choice bouquet captured in warm, soft light, this arrangement reads like a small garden gathered into careful hands. Multiple large, blush-pink garden roses with densely ruffled centers are the focal point, their velvety layers contrasted by deep plum hellebore-type flowers that add dramatic depth and a late-winter richness. Slender stems of pale purple and white sweet peas trail and curl through the composition, their delicate stripes and translucent petals inviting the fingertips. Interspersed peach and coral ranunculus-style blooms bring a cheerful, layered texture, while creamy white filler flowers and an abundance of mixed foliage - from fine, airy sprigs to broader, matte leaves - provide volume and a natural, wildcrafted feel. Over the floral scene sits a clear, white rectangular overlay: 'Florist Choice' in flowing script, CHOICE in smaller caps beneath, and a prominent ?100 price, framed simply to keep the focus on the blooms. The bouquet is held gently at the base by a person wearing light-coloured clothing, the hands steady and the background softly blurred to keep attention on petal detail and colour. The overall mood is elegant yet approachable, a bespoke offering that suggests celebratory intent - a wedding corsage alternative, an anniversary surprise, or a comforting gift for someone who cherishes classic, seasonal blooms. The smell seems faintly honeyed and green; the design reflects the kind of thoughtful arranging customers ask for when ordering for Pimlico and the nearby riverside terraces by Tate Britain.
FLORIST CHOICE £100
£100.00
A richly romantic floral arrangement stands out against a clean white backdrop, its colours and textures crafted to draw the eye and stir the heart. The central focus is a cluster of magnificent red roses, some still in tight bud, others luxuriously open, their velvety petals layered in spirals that suggest depth of feeling and freshly cut beauty. Nestled between them are smaller deep crimson blooms, similar to alstroemeria or other fine-petalled flowers, adding a sense of movement and a slightly wild charm. Scattered throughout, miniature blossoms of soft pink and white waxflower or limonium create a delicate froth, like tiny stars dusted between the larger blooms, lightening the palette and softening the overall effect. A frame of abundant greenery surrounds the flowers, with a mix of glossy leaves and more textured foliage giving the arrangement a natural fullness, as if it has been gathered from a carefully tended city garden near Warwick Square. Interwoven among the greens are striking burgundy and russet-toned leaves, some with subtle marbling, which echo the intensity of the roses and lend a touch of drama familiar to anyone who has watched sunset colours along the Pimlico embankment. The bouquet is gathered into a contemporary, clear rectangular glass vase, its clean lines and visible stems lending a modern feel that suits local Pimlico apartments and townhouses alike. Around the vase is a festive red ribbon patterned with small white hearts, tied with a neat flourish that celebrates love and affection. In the bottom right corner, a bold orange circle with crisp white capital letters reads "VASE INCLUDED," highlighting that this elegant, ready-to-display bouquet arrives complete for same- or next-day delivery across Pimlico.
ALWAYS WITH YOU
£65.00
A classic domed arrangement of rich, velvety red roses surrounded by frothy clusters of white baby's breath sits in a clear glass vase, rendered against a crisp white backdrop that lets colour and texture speak plainly. The roses-about eighteen to twenty heads-open fully into luxuriant, layered petals, each one a small, deep-red landscape that captures and holds soft light on its curved edges; between those crimson folds the gypsophila unfurls in tiny, cloud-like clusters, their fragile, papery blooms creating a delicate halo that frames and elevates each rose. From the vase the long green stems run like parallel lines, clean and hydrated, their natural strength underpinning the bouquet's compact, rounded form; the water inside reflects a pale gleam, implying recent preparation by hands that prioritise freshness and balance. The scent is imagined here-subtle, heady, a warm rose perfume softened by the powdery sweetness of baby's breath-an olfactory whisper that suits a quiet celebration or a tender apology. I can picture this placed on a Pimlico bedside table after a walk through the nearby garden squares, or given as a Valentine's gift across the river in Chelsea: understated yet unmistakably romantic. The composition reads as dependable and refined, a florist's nod to tradition that still feels intimate and alive, crafted with care for meaningful moments where sentiment and craftsmanship meet.
FOREVER
£65.00
A tall, elegant floral composition photographed on a crisp white backdrop, anchored by a single, open creamy white oriental lily positioned slightly forward to catch the eye, its petals curved like porcelain and revealing a pale yellow stamen and light green pistil. Encircling that focal bloom are numerous lime-green and soft yellow lily buds at varying stages of opening, which give a feeling of gentle growth and future unfolding. Interspersed among the lilies are compact, velvety red rosebuds that punctuate the palette with passionate, romantic colour-small fireworks against the calm whites and greens. The greenery is deliberately varied: broad, glossy dark green leaves provide structural weight; long, arching emerald palm fronds add movement and a touch of exotic texture; and rounded, silvery eucalyptus sprigs lend a cool, aromatic counterpoint. The arrangement sits in a clear glass vase, the stems visible in fresh water, which reinforces a sense of natural clarity and professional care. In softer light you can almost sense the lilies' powdery perfume blending with the warm, fruity scent of roses. As a Pimlico florist we shape bouquets like this for quiet celebrations and public occasions alike-this piece is suited to anniversaries, congratulations, or as a refined sympathy gesture-and is available for local delivery across Pimlico and nearby Victoria when freshness matters. The overall impression is one of careful craftsmanship: purity, warmth, and the confident balance of colour and form.
INSPIRATION
£65.00
At the heart of this bouquet, three magenta Gerbera daisies command attention with their bold, radiating petals and striking dark centres, creating a confident focal point that balances playfulness with elegance. Nestled close to them are several roses in a muted lavender-pink or dusty rose shade; their petals are tightly furled and velvety, promising the gentle, familiar scent of fresh roses. Light clusters of purple statice weave through the arrangement like tiny islands of cool colour, adding a subtle, papery texture that contrasts beautifully with the soft rose blooms. Lush greenery-broad salal leaves and hints of eucalyptus-builds a verdant backdrop, providing fullness and a dewy, garden-scented freshness. The bouquet is wrapped with care inside pale pink matte tissue that cushions the stems and finished with a layer of translucent fuchsia-pink cellophane, slightly crinkled so it catches the light and unifies the pink tones. The lower edge of a clear glass vase peeks into view, suggesting the flowers were prepared for immediate display on a bedside table or coffee table. In soft morning light the colours glow warmly; the roses give a gentle perfume while the gerberas offer a faint, green sweetness. This arrangement reads as a bright, affectionate gift-ideal for celebrating birthdays, Mother's Day, or offering encouragement-and is perfect for local delivery across Pimlico and neighbouring Chelsea when you want a bouquet that lifts spirits with texture, scent, and the simple joy of pink blooms.
SORBET
£49.00
A richly coloured bouquet where deep crimson roses and soft lavender roses converse in equal measure, each bloom fully open and tenderly unfurling its layered petals. The round, compact shape creates a pleasing rhythm: darker, velvety reds settle beside airy mauve roses, the contrast calming and warm at once. Interwoven glossy dark green leaves-suggestive of Ruscus or Salal-give the arrangement structure and an earthy coolness, while tiny clusters of red-orange rose hips threaded through the spray add a bright, almost autumnal punctuation that lifts the palette. The flowers are gathered in a vintage-feel mercury glass vase, its crackled silvered surface catching highlights and shadows across a bulbous base that narrows at the rim; a piece of natural raffia or twine is tied around the neck, lending a crafted, neighbourhood-market charm. A neat white rectangular tag hangs forward from the bow, showing a small rose illustration and soft green script that feels hand-sent rather than corporate. Set against brilliant white, the composition reads crisp and fresh-colours saturated, textures clearly defined, the vase's reflection part of the visual language. Close your eyes and you can sense the satiny feel of petals, the cool firmness of berry skins, and a faint powdery rose scent that suits a morning delivery to a Pimlico flat or a thoughtful gift left on a mantel in nearby Belgravia. This arrangement carries a quiet elegance-ideal for intimate moments, from anniversaries to "thinking of you" visits-crafted with the steady hand and local eye of a florist who knows how the neighbourhood appreciates considered, fragrant flowers.
LOVE & PASSION
£65.00
In this photograph, a refined floral arrangement of white roses, lavender alstroemeria, and airy baby's breath rises from a clear cylindrical glass vase, positioned against a softly lit, pale background that suggests a sunlit wall or window in Pimlico. The roses form the heart of the display: fully open ivory blooms, their petals layered with a silky, almost porcelain smoothness, creating plush, rounded cups that evoke timeless romance and sincerity. Weaved between them are stems of alstroemeria in muted lavender and soft purple tones, some flowers still in bud, others partially opened, each flared petal showing subtle streaks of deeper colour near the throat. Tiny white gypsophila blossoms extend like clouds of fine lace, filling gaps and giving the whole piece a gentle, translucent halo. The greenery anchors the light palette: rich, dark green leaves and slender stems provide a cooling contrast, their slightly glossy surfaces catching the soft daylight and adding shape and movement. Through the transparent vase, straight, clean-cut stems stand in clear water, creating vertical lines that emphasise the bouquet's rounded, carefully balanced silhouette. The lighting is calm and natural, without strong contrasts, suggesting a peaceful afternoon in a Pimlico townhouse, where this arrangement might sit on a dining table or hallway console. The feeling is one of quiet reassurance and hopeful grace, ideal for sending condolences with warmth, congratulating a new beginning, or simply brightening a loved one's home near St George's Square or along the elegant streets leading towards the Thames. The bouquet's understated colours and meticulous design reflect the practiced hand of an experienced local florist who understands subtle, heartfelt gestures.
MAKE A WISH
£60.00
A lush, hand-crafted bouquet stands proudly in a low, clear glass vase with gentle texturing, positioned against a luminous white background that evokes the soft light spilling through a Pimlico townhouse window. Dominating the arrangement are generous gerbera daisies in deep fuchsia and magenta, their bold petals forming perfect circles around dark centres that offer a striking contrast. They are interlaced with clusters of bicolour chrysanthemums whose many layered petals shift from velvety purple at the edges to clean white nearer the centre, drawing attention to their bright yellow eyes. Nestled among these are clusters of creamy white roses, some fully opened in romantic spirals and others still in bud, hinting at blooms yet to unfold. Delicate sprays of white baby's breath thread their way through the bouquet, adding a misty, cloud-like texture that softens the dramatic colours. Rich green leaves and stems anchor the composition, giving it structure and a sense of garden freshness, as if the flowers were just gathered from a nearby London market. The vase is cinched with a rustic twine bow tied neatly around its neck, from which hangs a small white rectangular tag decorated with a pink rose emblem and flowing green lettering, ready for a personal message to mark an anniversary, a new home near St George's Square, or a simple act of kindness. Gentle, diffused daylight illuminates every petal, causing the magentas and purples to glow and the whites to appear almost luminous, creating a mood of joy, gratitude, and quiet celebration, as though the bouquet has just arrived via same-day delivery to brighten a Pimlico living room.
PINK SWEETNESS
£55.00
A classic, understated arrangement of about a dozen creamy white roses surrounded by a generous scattering of airy baby's breath, photographed on a stark white background so every petal and leaf reads with crisp clarity. The roses show varied stages of bloom - some petals rolled delicately inward, others splayed open in perfect form - their silky surfaces catching muted daylight like a whisper of ivory satin. Wisps of Gypsophila weave through the composition, making the bouquet seem almost suspended in a soft, luminous haze; those tiny star-like flowers create texture without overwhelming the main blooms. Lush greenery - leaves in shades from deep bottle green to fresh lime - frames and supports the roses, their satin sheen and veining adding depth and a cooling contrast to the pale flowers. The whole bouquet sits in a simple clear glass vase, the trimmed green stems and visible water level reinforcing the sense of freshly gathered blooms. In Pimlico, whether delivering to a flat near Churchill Gardens or to a quiet home by Eccleston Bridge, this kind of arrangement reads as pure and thoughtful: ideal for birthdays, anniversaries, or as a sympathetic gift. There is a faint, clean fragrance, more a suggestion of freshness than an overpowering scent, and the composition as a whole suggests calm, dignity, and hand-tended care - the sort of bouquet that fills a room with quiet, refined presence.
MY ONLY
£70.00
A meticulously arranged, rounded bouquet sits comfortably within an understated cream hatbox, its matte surface accented by two thin, dark bands-one at the top rim and another low on the base-that frame the flowers like a delicate picture. Dominant in the composition are large roses whose centres glow with coral-peach and apricot hues, graduating outwards to blushing pink and soft ivory on the outer petals; these are complemented by abundant light pink carnations, their ruffled edges forming a soft, textural cushion around each larger bloom. Scattered between the blossoms, narrow green leaves introduce lively highlights and a whisper of freshness, as if plucked from the borders of a nearby Pimlico garden or from a posy stand near Victoria Station. The bouquet's dome shape is tightly composed yet appears effortlessly abundant, designed to be admired from every angle under clean, even lighting that emphasizes petal structure and subtle colour shifts against the stark white background. This composition conveys an intimate, heartfelt mood-romantic without fuss, luxurious yet approachable-suitable for Mother's Day, a milestone birthday, or as a thoughtful congratulations bouquet delivered across Pimlico and neighbouring Chelsea. Sensory notes linger as you look: the soft velvet of rose petals, the feathered frills of carnations, and a light, powdery fragrance that suggests early summer mornings and careful floral craftsmanship.
PINK POP
£72.00
A clear, rounded glass vase rests on an invisible surface against a pure white background, holding an arrangement that looks like a carefully sculpted sphere of romance and elegance. At the centre of the design, rising proudly at the top, is a dense cluster of approximately ten rich, deep red roses. Each rose is captured in perfect detail: velvety petals layered in tight, romantic spirals, with some blossoms just beginning to open more fully, adding a sense of gentle movement and life. Surrounding this striking dome of crimson is a generous cushion of creamy white hydrangeas, their countless tiny florets packed closely together to create a plush, cloud-like base that seems to cradle the roses protectively. The hydrangeas form a soft, rounded mass that expands almost to the edges of the vase, making the arrangement appear full and abundant from every angle. Through the clear glass, you can see the fresh green stems submerged in crystal-clear water, criss-crossing in loose, natural lines that contrast with the carefully controlled shape above. The bright white background accentuates every nuance of colour and texture: the rich ruby tones of the roses, the subtle ivory of the hydrangeas, and the cool green of the stems. The mood is polished yet intimate, like a handwritten love note translated into flowers. One can easily imagine this arrangement gracing a dinner table in a Pimlico townhouse, perhaps on a quiet street off Warwick Way, serving as a meaningful anniversary surprise delivered locally by a florist who understands how important this moment feels.
SIMPLY EXQUISITE
£100.00
An opulent hat box arrangement sits centre stage against a crisp white backdrop, as if showcased in a calm Pimlico studio flooded with daylight. The container is a deep, inky black cylinder with a sleek, matte finish and a slim red trim tracing its base, echoing the timeless elegance of the area's stucco terraces. From this stylish box, an abundance of roses billows upwards and outwards in a perfect dome, so full that the flowers spill well beyond the rim. Rich crimson roses anchor the design, their velvety petals densely layered, evoking passion, sophistication, and candlelit dinners near Warwick Square. Interspersed among the reds are generous clusters of blush pink and vibrant fuchsia roses, their tones shifting delicately from cool to warm, alongside apricot and peach blooms that lend a soft, romantic glow. Creamy white and ivory roses brighten the mix, while understated lavender and pale purple blossoms add a contemporary note, like early evening skies over the nearby river. Some roses are in full, open bloom, proudly displaying their spiral hearts; others are smaller, tightly furled buds and spray roses that create gentle variation and rhythm. Fine green foliage-perhaps eucalyptus or ruscus-peeks between the petals, bringing a subtle woodland freshness and a touch of movement to the otherwise plush composition. The overall effect is one of curated luxury and heartfelt sentiment, suitable for anniversaries, Valentine's Day, or a meaningful thank-you to someone living around Pimlico or Victoria. Every stem appears deliberately placed, suggesting the steady hand and experienced eye of a local florist who understands how to balance colour, form, and feeling in a single, unforgettable floral gift.
SWEET LOVE
£97.00
This enchanting Pimlico bouquet is a celebration of affection and artistry, inviting the senses to linger in its rich palette of pinks and purples. At the center, gently blossoming pale lavender roses draw the eye, their soft fragrance recalling the calm mornings spent in Eccleston Square Gardens. Large, exuberant Gerbera daisies in bold fuchsia radiate cheerfulness, their open faces and velvety petals echoing the lively character of the local weekly market. Clusters of plum and magenta chrysanthemums provide weight and depth, each textured bloom catching the light with a subtle gleam, while delicate white baby's breath unfurls like mist along the Thames embankment. Sprigs of glossy, dark-green foliage weave natural movement around the base, adding freshness and structure. Encased in a clear glass vase featuring a distinctive cracked-ice finish, the bouquet's vibrant hues are further uplifted by the play of sunlight, reminiscent of afternoons spent wandering along Vauxhall Bridge. The composition is completed by a thoughtfully tied raffia ribbon and a plain white tag inviting a personal message. Whether marking a birthday, expressing gratitude, or brightening a flat near St. George's Square, the arrangement's gentle fragrance and careful craftsmanship "say it all," making it ideal for same-day delivery across Pimlico's historic streets.
DAY BRIGHTENER
£55.00
This lavish bouquet commands attention with its cluster of more than fifty luxurious red roses, each bloom artfully shaped into a rounded, abundant dome that seems to float effortlessly before a clear white backdrop. The petals, a tapestry of saturated ruby and wine tones, appear impossibly soft-some tightly furled, others slowly unfolding, revealing their intricate, spiraled centers. Lustrous dark green foliage peeks out at every angle, a tactile contrast recalling the leafy tranquility found in Pimlico Garden squares. The stems are bound securely, finished with a broad, gleaming red satin ribbon tied in an elaborate bow, its lengthy tails evoking a sense of celebration and anticipation. Under natural light, the arrangement radiates warmth and intimacy, the interplay of crimson and green as dramatic as a sunset over the Thames at Millbank. This bouquet is more than a floral ensemble; it's a narrative of romance, devotion, and artistry, perfect for expressing deep emotions on anniversaries, birthdays, or simply as an unexpected gesture of affection. The subtle promise of fragrance floats in the imagination, conjuring memories of evening strolls through local flower markets. Every element is intentionally placed-reflecting the skill and care characteristic of Pimlico's experienced florists-making this bouquet not just a gift, but an experience tailored to the heart of the community.
RED EXUBERANCE
£299.00
A beautifully balanced bouquet of white roses and lilac statice is captured in the frame, radiating a calm, timeless charm that would feel at home in any Pimlico living room or riverside apartment. At its core, about a dozen creamy white roses open in soft, rounded swirls, their petals smooth and velvety, with just a hint of ivory warmth at the centre. Each rose appears meticulously placed, the blooms forming a generous, domed cluster that communicates both abundance and restraint. Woven throughout this central mass of roses are delicate sprays of pale lavender statice, their tiny clustered blossoms creating a fine, cloud-like halo around the larger flowers. The statice brings a gentle dusting of colour, a cool lilac tone that echoes the calm of early evening light along the nearby Embankment. The bouquet is set in a tall, clear cylindrical glass vase, where the long, green stems are visible beneath the surface of clear water, criss-crossing in a way that suggests a skilled florist's touch rather than rigid formality. Resting on a smooth white tabletop, the vase seems to float in the soft, diffused daylight that streams in from an unseen window. The background is intentionally blurred, hinting at a clean, modern interior perhaps just off Warwick Way, with the flowers acting as the focal point of the room. The overall feeling is serene and gently romantic, making this arrangement ideal for marking quiet celebrations, sending comfort in times of loss, or welcoming someone into a new Pimlico home with a gesture of pure, classic beauty.
PEARL MEMORIES
£60.00
In this image, a sophisticated floral arrangement stands proudly in a transparent glass vase, reminiscent of a beautifully set table in a Pimlico apartment near St George's Square. The main focus is the interplay between sumptuous red roses and opulent purple peonies, each flower at its prime. The roses' petals are thick and velvety, forming tight yet open spirals that radiate a deep crimson glow, while the peonies bloom in rounded, layered spheres of purple, their many ruffled petals catching the light in subtle variations of shade. Encircling and weaving through the blooms is a generous layer of greenery: lush, calming green leaves and elongated sprays of eucalyptus with a muted, silvery tone. These leaves add structure and movement, softening the bouquet's bold colours and lending it a fresh, garden-like feel, as if just gathered from an elegant courtyard off Lupus Street. The stems are clearly visible through the vase, trimmed cleanly and arranged with intention, their lines forming a gentle lattice in the clear water. Light falls from one side, enhancing the contrast between shadowed petals and those lit from within, giving the entire bouquet an almost painterly depth. One can easily imagine the subtle fragrance that would drift across a room: warm rose, a whisper of peony, and the crisp green scent of eucalyptus, creating a soothing yet uplifting atmosphere. This bouquet feels equally suited to marking an achievement, adorning a romantic dinner at home in Pimlico, or sending a heartfelt message of admiration and affection, expressing both confidence and tenderness in a single, luxurious composition.
CHERRY SWEET
£60.00
A romantic, garden-style bouquet overflows from a clear, square glass vase, its colours glowing against a clean white studio background that lets every petal take centre stage. At the heart of the arrangement are large, velvety roses, some in rich fuchsia and magenta tones, others in softer, powdery pink that suggests tenderness and calm. Around them, generously ruffled carnations in peach-pink, blush, and creamy white add volume and gentle movement, their frilled edges looking almost like folded silk. Nestled between these larger blooms, purple and lavender chrysanthemums, shaped like small daisies with bright green centres, bring a lively, playful contrast that keeps the design feeling fresh rather than overly formal. The bouquet is wrapped in a frame of greenery: rounded eucalyptus leaves with a silvery-green bloom, darker glossy leaves, and a few subtle reddish-brown touches that deepen the palette and hint at early autumn walks along the Thames near Pimlico Pier. The vase itself is simple and modern, with softly rounded corners, and is wrapped at the base with a white band printed with repeating red hearts and the phrase "all my love," making the sentiment of the piece unmistakable. In the lower right of the image, an orange circular badge with white capital letters reads "VASE INCLUDED," clearly signalling that the flowers arrive exactly as shown, ready to place on a table in a flat off Warwick Way or on a windowsill overlooking St George's Square. It feels like a bouquet created to carry affection-ideal for birthdays, anniversaries, or just a thoughtful same-day surprise within Pimlico.
LOVE WHISPER
£60.00
Soft blush roses take centre stage in this lovingly arranged hand-tied bouquet, their layered petals offering a plush, velvety presence that speaks of quiet elegance. Interwoven are delicate sprays of tiny white blooms-waxflower or astrantia-shaped-that lighten the composition, and clusters of white berries, likely snowberry or hypericum, that bring bright punctuation across the soft palette. Dusty blue-green eucalyptus lends a cool, muted backdrop with rounded leaves that glint silver in the soft daylight, while spiky green-and-white stems, like snapdragons, rise at the sides to introduce a graceful vertical line. Small, deeper pink or burgundy accents add shadowed depth, anchoring the airy textures. The stems are tied with a cream ribbon and the bouquet is photographed against an ornate, pale carved surface; a neat white frame overlays the image with the words "Florist Choice" and a clear price point, signalling a curated selection by local hands. As a Pimlico florist, I imagine delivering this to a flat near Victoria Station or a townhouse off Pimlico Road-its scent faintly herbal from eucalyptus, its feel a contrast of velvet petals and crisp foliage, perfect for celebrating a birthday, offering congratulations, or brightening a new home. The overall effect is fresh, restrained and intentionally tactile: a seasonal, bespoke bouquet chosen for its balance of colour, scent and texture, ready for local delivery across Belgravia and the surrounding Pimlico streets by Florist Pimlico.
FLORIST CHOICE £50
£50.00
As a florist rooted in the heart of Pimlico, I see in this breathtaking ensemble the extraordinary interplay of soul, scent, and sight that our neighbourhood adores. A hand-tied arrangement of coral, peach, and flush-pink roses rises majestically, each bloom unfurling with gentle grace. Their petals-some kissed by soft yellow or creamy blush at the centre-create a living artwork, shells of colour shading into sultry, deep pinks on the outer rim. The greenery, lush and polished, draws the eye inward, framing each rose like a private garden along Pimlico Road after a spring rain. Softness describes not just the velvety touch of each petal but the gentle emotional warmth this bouquet imparts-a promise of comfort, joy, and celebration. Beneath this vibrant bouquet lies a refined packet of Thorntons Orange Crisp chocolates, its pale wrapping and delicate illustration syncing elegantly with the natural tones above. Two unwrapped truffles recline at the base, their glossy milk-chocolate shells hinting at the tart, citrusy surprise within. Altogether, this set speaks to life's joyful milestones and the quieter moments needing tenderness-ideal for anniversaries in Eccleston Square, Valentine's surprises, or simply sending cheer across Pimlico with flower and chocolate delivery arranged by someone who truly knows the community.
SWEET SERENADE
£89.00
Rendered in tones of white and green, this upright bouquet reads like a small lesson in gentle contrast and restrained joy. From the top, elegant white lilies reach upward; a few are unfurled, showing soft, sculpted petals, while several remain as pale green-yellow buds, promising future bloom and lending a sense of unfolding narrative to the design. A generous body of white, daisy-like chrysanthemums fills the midsection, each with layers of fine petals radiating from a soft yellow centre that punctuates the whiteness with a sunny note. Interspersed throughout are gossamer sprays of gypsophila - delicate, almost breath-like clusters that create negative space and a soft-focus effect. Dark, glossy foliage cradles the flowers, intensifying the whites and giving the bouquet a grounded, garden-fresh look. The flowers are gathered by hand and wrapped in rustic, crinkled brown kraft paper with a protective clear cellophane outer layer; the wrap is folded and tied at the base, producing a neat, portable silhouette. The scent is subtle and green, like cut grass and early morning rain on pavement, a familiar comfort if you've walked along the Thames or through nearby Warwick Square. Arranged with the attentive touch of a neighbourhood florist, this bouquet is appropriate for birthdays, quiet celebrations, or moments of remembrance. Florist Pimlico would present it for local delivery around Pimlico and adjoining streets, its understated elegance expressing sympathy, gratitude, or hopeful new beginnings with calm, practiced confidence.
PURE ELEGANCE
£65.00
Nestled within a sleek matte black hat box, this abundance of crimson red roses offers a tactile feast for the senses, mirroring the quiet elegance of Pimlico's stately garden squares. The bouquet's fullness signals both generosity and passion, each rose displaying velvet-soft petals-some tight and secretive at the center, others whispering open at the edges. Light diffuses softly across the dome, accentuating the layers and inviting exploration of each blossom's detail. A gleaming red satin ribbon embraces the hat box, its bow a flourish reminiscent of celebrations on Lupus Street or near St. George's Square, artfully finished with a delicate, crystalline brooch sparkling at the center knot. The arrangement overflows with drama and intimacy, sitting in stark relief against a bright white setting, drawing every eye to its impeccable composition. The subtle suggestion of rose fragrance brings to mind dew-soaked mornings across Pimlico's parks, enhancing the image's sense of emotion and luxury. Perfect for commemorating love, milestones, or lavish gestures, this floral creation by local experts invites the recipient to savor each detail, capturing the essence of high-end flower delivery throughout the Pimlico area and encapsulating the depth of feeling woven into every carefully placed petal.
SOMETHING SPECIAL
£250.00
Nestled in the heart of Pimlico's elegant terraces, this luxurious heart-shaped floral gift box showcases an abundance of pure white roses, carefully chosen for their flawless form and gentle, creamy hue. Each rose, hand-selected by a Pimlico florist attuned to the neighbourhood's understated sophistication, reveals fresh green accents at the base-a subtle note that speaks to their vitality and the cool touch of early morning bloom. Some buds remain tightly closed, while others allow their velvety petals to spill open, forming undulating layers that create a plush, inviting texture across the top of the matte black hatbox. This container, sturdy yet chic, becomes a stage for the radiant white roses, offering bold visual contrast and lending the piece its modern, dramatic edge. Encircling the box, a radiant scarlet red satin ribbon knits the arrangement together; its glossy sheen and elegant bow on the left front echo romantic sentiments and the celebratory air of life's most important occasions. Carefully presented against an uncluttered, bright white background and refined by gentle, even lighting, the arrangement's fine petal details, soft cream tones, and mirror-like ribbon are beautifully accentuated. The scent of fresh roses mingles with a mood of sincerity, making this the floral equivalent of whispered affection. Ideal for anniversaries in Pimlico, meaningful visits to Tate Britain, or moments of heartfelt remembrance, this flower box is designed to offer comfort, luxury, and enduring joy to those who receive it.
SINCERE LOVE
£100.00
This exuberant rose bouquet wears its joy openly: a rounded cascade of freshly cut hybrid tea roses and tighter spray roses in brilliant yellow, creamy ivory, soft blush, bold magenta and deep crimson. The blooms are layered with intention-plump, dewy petals opening outward next to compact buds-creating a living rhythm and a pleasing textural contrast. Sprays of glossy green ruscus or salal weave through the flowers, their cool, dark leaves acting like a soft frame that makes the warm colours pop. Tied neatly at the stems with a glossy, wide red satin ribbon, the bow's long tails fall like a ribboned promise, and a small white tag tucked into the knot bears the seasonal greeting 'Happy Holidays.'

Seen close, each rose displays subtle veining and a satiny sheen; the arrangement catches the light in a way that emphasises petal depth and the layered spiral of the heads. The bouquet carries a gentle, fresh scent-clean with a citrus lift-that evokes early-morning markets and spring corners of Pimlico. Crafted with professional hand-tying and careful bloom selection, this display makes a confident statement of affection or congratulations. It's the type of luxurious, joyful bouquet you might choose when sending warm wishes across Pimlico, to friends near Warwick Way or families close to the Thames, where bright colour and thoughtful presentation mean everything.
CRAZY IN LOVE
£69.00
Set against a clean white backdrop, this exuberant bouquet looks like it has just been lifted from a florist's bench near Pimlico Road, every stem purposefully placed. The eye is immediately drawn to the bold Vanda orchids in rich purple and fuchsia tones, their speckled petals forming distinctive, wing-like shapes that feel both artistic and luxurious. Woven among them are glowing tangerine-orange roses, some fully open with layered rosettes, others still tight and brimming with promise, adding an upbeat, celebratory mood. Blush-pink garden roses bring a softer, romantic note, their ruffled petals and varied stages of opening suggesting tenderness and time. Elegant calla lilies in a smoky mauve and plum palette arc gracefully upward, their velvety, trumpet-shaped blooms lending a contemporary, sculptural edge that a Pimlico florist might favour for stylish homes around Warwick Square or Eccleston Square. Around this colourful core, fresh greenery spreads in a full, rounded halo: long, slender eucalyptus stems in soft silvery green mingle with darker, sturdier foliage, building depth and framing the central flowers. Delicate clusters of tiny lavender-toned filler blooms tuck themselves between the larger petals, offering gentle contrast and a hint of country garden charm. The cut stems are tightly bound and visible at the base, making it clear this is a hand-tied bouquet, crafted to be carried or placed straight into a favourite vase. The arrangement feels lush, modern and joyful, perfect for marking a graduation, a birthday gathering in a Pimlico apartment, or simply to brighten a workspace with a touch of fragrant, artful abundance.
BALI DREAM
£95.00
A contemporary black hatbox overflows with a vibrant mix of golden yellow roses and deep burgundy leucadendron, photographed cleanly against a white background so every petal and leaf stands out. The roses form a generous, rounded canopy on top, their soft, velvety petals layered in tight spirals that open outward, each bloom radiating a warm, buttery glow like pockets of sunshine on Lupus Street after the rain. Nestled among them, the Leucadendron 'Safari Sunset' stems introduce drama: tall, tapered cones with pointed bracts stained in shades of maroon, wine red, and russet, their bases tinged green. These sculptural accents thread through the yellow roses, creating depth, contrast, and a subtle sense of movement as if the flowers are gently swaying. Around the base, broad, glossy green leaves-similar to salal or camellia-form a polished wreath that supports the blooms and frames the hatbox's circular shape. From between these leaves, delicate, needle-fine sprigs emerge, light green and slightly tousled, adding a whispery, natural texture that softens the edges. Just under the abundant flowers, a narrow band of white lace encircles the top of the hatbox, its fine pattern lending a hint of vintage charm to the sleek, matte black container. The composition feels balanced yet lively, ideal as a centrepiece for a Pimlico dinner table, a cheerful birthday surprise for a friend near Vincent Square, or a same-day flower delivery to brighten a home office off Tachbrook Street with a luxurious burst of colour and quiet celebration.
BOX OF SUNSHINE
£115.00
A visual poem unfolds here, crafted with an expert eye and a gentle, town-and-country charm that suits Pimlico's refined crowd. Creamy roses and lush garden blooms nestle in a harmonious embrace, punctuated with soft coral and blush ranunculus. Amidst the full, rounded flowers, greenery spills gracefully, adding layers of texture and movement. The palette stays beautifully restrained-a sophisticated blend perfect for an elegant occasion or a heartfelt gift. The softness of the petals contrasts with feathery foliage, like satin against lace, while bright light threads through the arrangement, catching each dew-kissed edge and casting a warm, uplifting glow. A bouquet like this feels like a warm hug, a celebration of life's finest moments, curated with care and artistry by a skilled local florist. It is the kind of design you imagine gifting or receiving on a birthday, anniversary, or a moment of gratitude, perhaps delivered to a Pimlico address near Warwick Way or St George's Square. Centered over the blooms, a semi-transparent white square overlay bears the words 'Florist Choice' in elegant script, with 'CHOICE' in smaller uppercase beneath, and beneath that, in large white numerals, the '?150' price. The background remains softly blurred to keep attention on the bouquet and its typography. This image speaks to a premium, bespoke floral experience-available for same-day delivery across Pimlico and surrounding districts to brighten celebrations in Victoria, Chelsea, or Belgravia.
FLORIST CHOICE £150
£150.00
Across the Pimlico neighbourhood, this intimately lit, carefully arranged Florist CHOICE bouquet invites a slow, lingering glance. The image hums with soft morning light spilling over a hand-tied composition, a contemporary garden-spill of pastel colour and quiet perfume. In the centre a semi-transparent white rectangle overlays the bundle, bearing Florist CHOICE and the price ?200, like a small label of promise. The design showcases fully opened light pink garden roses, their petals curling in creamy ripples, paired with white anemones whose dark centers resemble midnight pinpricks, and a few subtly purple-grey roses that hint at modern sophistication. Spiky blue eryngium thistles punctuate the softness, their point and chill offering a welcome contrast to the rounded blossoms. Around them, eucalyptus-like foliage threads through the stems, with deeper burgundy or plum leaves adding warmth and depth. The arrangement feels abundant and alive, the kind of bouquet a bride might carry on a sun-dappled Pimlico terrace or a stately room on the riverfront. The balance between softness and architecture is deliberate, the petals' velvet texture meeting the crisp lines of the greenery in a naturalistic yet refined dance. The background remains softly blurred, suggesting an outdoor setting, perhaps a garden party in Belgravia or a residential stretch near Pimlico's riverside walks, with the bouquet standing as a thoughtful gift or as a striking centerpiece for an anniversary. This Florist CHOICE piece signals both generosity and taste, crafted by a skilled hand with an eye for seasonal blooms and lasting freshness, and it is available for delivery across Pimlico and the surrounding wards.
FLORIST CHOICE £200
£200.00
Soft morning light spills across Pimlico as this Florist Choice bouquet takes center stage, inviting you to linger. The image presents a refined harmony of white and cream blooms-full-headed garden roses, peonies, or perhaps ranunculus-together with creamy spray flowers that add subtle texture. The petals are lush and almost cloudlike, while fluffy white fillers become delicate puffs of softness. Eucalyptus leaves provide cool, silvery green mass, olive branches bring a slender, sunlit sheen, and pale green berries dot the stems, like dew-kissed beads. A central, almost kale-like green component anchors the design, offering a surprisingly contemporary twist. The arrangement is styled in a relaxed, organic way, as if gathered from a quiet hedgerow rather than a formal bouquet. A white rectangular overlay frames the bouquet with Florist Choice written in flowing white script and CHOICE set in a clean uppercase font, the price ?300 standing bold beneath. The background glows warm with peachy cream tones, so the floral artistry remains the focal point. This image communicates luxury without pomp, a thoughtful gift for anniversaries, weddings, or a heartfelt gesture. It speaks to the local shopper wandering along Pimlico Road or Wilton Road, seeking dependable freshness and same-day delivery to Victoria Station, Belgravia, or throughout the area.
FLORIST CHOICE £300
£300.00
Captured from above on a spotless white field, this lush, round bouquet is a study in rich autumnal colour and tactile detail - a design ready for delivery across Pimlico and neighbouring Belgravia. At the centre, several large, fully bloomed deep red roses reveal velvety layers of petals and tight, intricate centres that read classic and romantic; around them, vibrant orange Asiatic lilies open in trumpet-like forms with prominent stamens and subtle dark flecking, while some lily buds remain gracefully furled to extend the bouquet's life. Nestled between the statement blooms are clusters of deep burgundy spray roses, their miniature heads offering a denser, velveteen texture that deepens the jewel-toned palette. Scattered throughout are glossy hypericum berries - small, round, and ruby in tone - which add playful highlights and tactile contrast to the soft petals. Lush green ruscus or salal leaves weave through the composition, providing broad, reflective foliage that brightens each bloom and gives the arrangement structure. Soft, even lighting emphasizes the tactile differences: the roses' mat velvet, the lilies' satiny sheen, and the berries' glossy pop. As crafted by Florist Pimlico, this bouquet is designed to convey ardour and celebration - ideal for anniversaries, thank-yous, or as a romantic statement sent to a riverside apartment near Vauxhall Bridge Road or a quiet West End residence.
LOVE YOU MER-LOT
£64.00
Set against a clean, white studio-style background, a thoughtfully arranged bouquet and coordinating balloon create an image of modern romance with a touch of Pimlico charm. The bouquet is full and rounded, built around creamy white roses whose petals are still tightly curled at the edges, suggesting just-opened blooms with a soft, powdery fragrance. Nestled among them are deep magenta and burgundy carnations, their densely layered, frilled petals giving the design rich texture and a feeling of warmth. Slender stems of white alstroemeria weave through the arrangement, each floret displaying fine reddish-brown streaks and speckles that draw the eye in for a closer look. Surrounding the flowers, glossy green foliage and hints of variegated leaves form a fresh, natural collar, echoing the greenery you might see in nearby St James's Park. The bouquet is wrapped in a double layer: the inner wrapping is crisp white paper that peeks out at an angle, while the outer purple cellophane rises in translucent, crinkled folds, reflecting soft highlights and framing the blooms like a halo. At the gathered stems, a bright green satin ribbon is tied into a neat bow, from which a small, light brown gift tag hangs, perfect for a handwritten note to a loved one in Pimlico. To the right of the bouquet, a round metallic purple foil balloon with scalloped edges rests on the white surface, its central panel reading "To Loving Partners" in elegant pink script. A jagged, rainbow-coloured holographic sticker on one side hints at a shimmering finish, making this duo ideal for celebrating anniversaries, relationship milestones, or cosy Valentine's evenings in flats along Lupus Street and beyond.
LOVING PARTNERS BOUQUET
£67.00
Set against a clean white backdrop, this elegant bouquet feels like a small celebration captured in flowers. Lush pink peonies, fully open and densely petalled, form the romantic core, their rounded shapes and softly ruffled edges inviting the eye to linger. Woven among them are dramatic Vanda orchids in shades of deep purple and bright magenta, each bloom displaying a delicate network of veining across broad, almost sculptural petals, lending a contemporary, artistic flair to the design. Surrounding these star flowers are clusters of spray roses in blush pink, peachy undertones, and creamy white, appearing both as tight buds brimming with promise and as partially opened rosettes that soften the overall structure. Fine white filler flowers, likely spray chrysanthemums, sparkle between the larger heads, providing lightness and enhancing the sense of layered texture. The arrangement is enveloped in glossy green foliage, the leaves fanning out in different sizes and shapes to anchor the composition and emphasise the freshness of the stems, as if they had just arrived from a morning delivery near Tachbrook Street Market in Pimlico. The stems at the bottom are neatly gathered and secured with a rich purple ribbon and a touch of translucent mesh, completing the hand-tied look with polished detail. Together, the fuchsia, indigo, pastel pink, peach, cream, and vibrant green tones create an impression of joy and refinement, making this bouquet perfectly suited to birthdays, anniversaries, or simply brightening a Pimlico apartment with a burst of colour and gentle fragrance.
MOONLIGHT DANCE
£115.00
Set against a clean white backdrop, this festive rose arrangement appears as though it could be placed straight onto a polished table in a Pimlico apartment overlooking the quiet streets near Sloane Square. The bouquet is built from generous clusters of velvety red roses and creamy white roses, their petals unfurling in soft spirals that invite the eye inward. Between the larger blooms sit airy sprays of tiny, bright red filler flowers, similar to dyed gypsophila, adding a light, cloud-like texture that makes the composition feel full and joyful rather than heavy. Scattered throughout are plump, glossy red hypericum berries, each one a rounded accent that introduces a subtle, playful rhythm among the petals. Surrounding and supporting the flowers, fresh green foliage and silvery eucalyptus leaves extend slightly beyond the edge of the arrangement, creating a layered, three-dimensional feel, as if the bouquet is gently expanding outward. The stems are clearly visible through a sleek, clear glass rectangular vase, whose simple shape suits both modern riverside flats and traditional period homes around Tachbrook Street Market. A green and white gingham ribbon is wrapped neatly around the middle of the vase, an understated yet charming detail that hints at countryside kitchens and festive gatherings, even in the heart of central London. At the lower right corner of the image, an orange circular graphic declares "VASE INCLUDED" in crisp white capitals, making it obvious that the flowers arrive already arranged and ready to enjoy, perfect for a no-fuss romantic gesture, an anniversary dinner, or a seasonal gift delivered across Pimlico without any extra preparation.
QUEEN OF HEARTS
£75.00
A richly coloured, dome-shaped hand-tied bouquet is set against a clean white background, every blossom crisp and distinct as if just arranged on a Pimlico florist's workbench. The eye is first drawn to the hot pink roses, fully open and velvety, their generous petals folding over one another in soft curves that speak of affection and celebration. Nestled closely beside them, lime green spider chrysanthemums surge outward in fine, spidery petals, creating an energetic halo of chartreuse that adds movement and modern flair. Deep indigo and royal purple lisianthus blooms weave between the brighter tones, some open and ruffled, others still in smooth, elongated buds that bring a sense of anticipation, like the quiet build-up before an evening along the Thames Embankment. Scattered through the design, yellow gerbera-style flowers beam from the centre of their neatly arranged petals, adding a bright, optimistic glow that contrasts beautifully with the richer shades. A single pale cream rose bud rests gently near the base, its soft yellow undertone offering a delicate, almost whispered note among the more vivid colours. Fine filler flowers in light pink, lavender, and periwinkle drift between the larger stems, along with slim green buds reaching skyward, lending texture and a sense of natural growth. The bouquet is anchored by abundant greenery: dark, glossy leaves, airy fern fronds, and eucalyptus-like foliage layer together to create depth and a lush, garden-fresh impression. The visible hand-tied stems suggest it is ready to slip into a vase in a flat off Lupus Street or near Warwick Square, perfect for birthdays, anniversaries, or simply brightening a quiet Pimlico afternoon with colour and life.
GARDEN STROLL
£49.00
A refined close-up photograph captures a meticulously arranged square box of ruby red roses, the kind of chic design often requested for romantic gestures across Pimlico. Twelve roses, likely preserved for long-lasting beauty, are packed in a flawless three-by-four grid so that their open heads form a continuous field of crimson velvet. Each bloom is uniform in size and perfectly formed, with tightly layered petals spiralling outwards in intricate curls, giving a sense of fullness and depth you can almost feel beneath your fingertips. The roses crown a matte black square box with sharp, clean lines and a smooth, non-reflective finish, reminiscent of the understated elegance of the boutique interiors along Tachbrook Street. A narrow white band encircles the lower third of the box, a minimalist detail that subtly frames the design and emphasises the contrast between the dark container and the vivid red blooms. The arrangement is set against a stark white backdrop, allowing the saturated reds and inky black to stand out without distraction, while soft, even lighting gently models the petals and edges, avoiding harsh highlights. The overall effect is both dramatic and composed, like a modern sculpture of roses ready to be placed on a marble console in a flat overlooking Vincent Square. This image conveys deep affection, celebration, and apology all at once, making it ideal for showcasing premium preserved rose gifts, intimate anniversary surprises, or stylish same-day flower delivery around Pimlico and nearby Westminster.
LOVE'S EMBRACE
£150.00
A lush, sculpted bouquet of roses in red, white, and royal blue fills the frame, forming an almost perfectly spherical cloud of colour. The blossoms are arranged so tightly that barely any space separates them, yet each flower still has room to display its own personality: some buds are just beginning to open, with tightly furled centres, while others have unfolded into full, velvety cups. The crimson roses provide a rich, romantic base, the creamy white blooms lend a feeling of purity and calm, and the saturated blue roses add an unexpected, almost regal twist. Polished, dark green leaves peek out around the petals, creating pockets of shadow and contrast that give the bouquet depth and dimension. At the bottom, a tidy cluster of strong green stems, cut to an even length, shows where the florist's hands finished tying the design, ready for delivery. Set against a plain white backdrop, the patriotic colours take on a striking clarity, making the bouquet feel modern yet timeless. The mood is respectful but uplifting, suitable for marking national holidays, honouring service, or expressing support and solidarity. You can easily imagine this arrangement leaving a Pimlico flower studio and being carried along Lupus Street or towards Vincent Square, destined to brighten a civic ceremony, a riverside gathering, or a quiet moment of remembrance at home.
LIKE A ROYAL
£85.00
Soft morning light washes over a lush dome of scarlet roses, a two dozen-strong circle of velvety blooms, gathered in a round ivory hatbox. Each blossom holds its petals tightly, a sign they are at their peak, and the crimson glow seems to glow from within. The roses sit in perfect harmony, a domed crescent of color that fills the cylindrical box with richness. Between blooms, dark green foliage threads through, a whisper of leaf and life that keeps the composition fresh. The box's pale, matte finish contrasts with the depth of red, making the arrangement feel modern yet timeless. The scene is shot from a slightly raised three-quarter angle on a pristine white backdrop, isolating the bouquet so its scent and presence are imagined as much as seen. This gift speaks of romance, of promises kept and celebrations planned, from anniversaries to heartfelt Valentine's gestures. It is crafted with the care of a local artisan who understands how color and form convey mood. Wrapped in tissue with a touch of ribbon, it arrives as a ready-to-give moment and can be delivered the same day across Pimlico and nearby streets, carrying a message of care that travels quickly to the doorstep.
ALL OF ME
£100.00
Birthday Occasions Autumn Variety Wedding More